Our beginning...

I've always loved fashion, but online shopping left me second guessing – ordering multiple sizes, returning most, wasting time and money.

Being short (5'3") and rarely seeing models like me, I never felt confident buying clothes online. So in my final year of university, while studying full-time and working part-time as a software engineer, I built the tool I wished existed: a way to see yourself in clothes before you buy them.

The first version was rough, but it worked. We launched with Asta Resort – usage grew month over month, and when they shared it on socials, engagement spiked 170%. Shoppers used it. They shopped with confidence.

And now we're on a mission to give every retailer the confidence to sell smarter – because done right, we'll cut returns, give you actionable customer insights, and boost your revenue.

Kindest,
Dana